Cheese Crumbles!!!

topic posted Mon, October 16, 2006 - 2:31 PM by  offlineBarb/Mishke
Hi, all...I'm new to this tribe, but I really do see lots of stupid shit and stupid people (and not just because I live in West Virginia, but it probably doesn't hurt).

So I'm watching TV today, and I saw a commercial for "Cheese Crumbles." I guess this is for when a cheese cube is way too big, but shredded cheese is just too damn small??!! WTF?!

Who the hell is buying Cheese Crumbles? My theory is that Kraft has begun selling this product as a way to make money off the shit they'd normally throw away. I'm guessing "Cheese Crumbles" is a euphemism for the crap they scrape out of the bottom of the vats at the end of the shift.

Anyone else seen any products that struck you as stupid?
posted by:
Barb/Mishke
West Virginia
  • Re: Cheese Crumbles!!!

    Mon, October 16, 2006 - 2:42 PM
    Barb, hon, there's all sorts of shit out there for sale I think is totally stupid.
    I think I might blog on this.
    Double Whammy time, boys and girls. Pull out your money and grab your ankles.
  • Re: Cheese Crumbles!!!

    Mon, October 16, 2006 - 2:58 PM
    I think someone somewhere in a Marketing Focus Group decided "Cheese Crumbles" was more readily sold to sheeple than "Cheese Curds", probably because "curds" either rhymes with "turds" or reminds people of "Kurds".
    • Re: Cheese Crumbles!!!

      Mon, October 16, 2006 - 4:46 PM
      You might have a point there, Edward. I seem to remember some fatfood place, I meant fastfood place, had a promo going, "Eat a Pita." That didn't last long.
      Here in my home town there's a place where you can get the same type burgers I got when I was a kid. It's changed owners twice but they knew what a good thing was and didn't mess with it. The only thing they did was expand to where they have a table room besides the counter. Prices have risen but the food stayed consistent and/or got better.My favorite 'greasy spoon' so to speak. The fry cook is a guy I grew up with.
      The point I wanted to make, before I wandered, was, if it works don't fix it.
      And 'word of mouth' is the best marketing there is.
      • Re: Cheese Crumbles!!!

        Fri, October 20, 2006 - 1:45 PM
        I saw a commercial for these last night, for the first time and there's no doubt, this is the crap that doesn't make it into the bag. It makes it onto the floor, then it makes it into the bag which happens to have a new name.

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